Lillie & Friends
The journey so far...

The decision to start Lillie and Friends first took shape over a family dinner in January this year, we are a small family business based in Hampshire, a mother and daughter combo, who decided to fulfil an ambition to start an online baby boutique. So impetuous people that we are we applied for tickets to the INDX show in Birmingham with a notion that we would just check out the options. Having driven three hours through a storm we found ourselves in childrenswear heaven and left six hours later armed with catalogues and business cards knowing our fate was sealed. Our lockdown was spent reaching out to suppliers and agents and finally selecting what we hope you will agree is a lovely array of traditional Spanish, Portuguese and British clothing, with a little bit of Italian and Dutch thrown in as well. Our inspiration has been our little Lillie, daughter and granddaughter, after whom we have named the boutique and our love of traditional beautifully made children’s clothing. A whirlwind six months from initial idea to finished website but a fantastic way to spend lockdown and the subsequent months. Along this mad journey we have been so fortunate to come into contact with so many wonderful people who have assisted us, worked with us and enabled us to get to launch day in what has been a very difficult time for the UK, Europe and the World, a big heartfelt thank you to all of you (you know who you are). We really hope you love our selection of brands and the clothes we have selected from those brands as much as we do, and if you have read down to this point then an even bigger thank you! P.S. Yes that beautiful little angel on our homepage is our little Lillie, beloved daughter, granddaughter and great-granddaughter.